Top eCommerce Software Development Trends 2021: A Paradigm Shift
Much has changed in the eCommerce industry ever since the COVID-19 crisis hit the world. In response to market uncertainty, overwhelming disruptions, and abrupt shift in customer behavior, retailers make the sustainable shift from physical stores to omnichannel presence via online stores to create a distinctive customer experience. To reset their eCommerce expansion beyond coronavirus, many business leaders adapt to the next normal in the retail industry through deeper eCommerce penetration and taking help from the eCommerce software development company to up their game and emerge even stronger in the future.
The eCommerce industry is an exciting place and expanding rapidly with accelerated mobile and internet penetration. 2021 will be the year of transformation with newer technologies and trends as a significant indicator of bringing a paradigm shift in the eCommerce industry. Let’s delve deeper into top eCommerce software development trends that will dominate 2021 and beyond for B2B and B2C businesses as a new priority for post-pandemic renewal.
· Augmented and Virtual Reality has accelerated the transformation in the eCommerce industry by making online shopping interactive and personalized for customers. With the right integration of AR and VR technologies, customers can now experience products virtually before buying at their very own convenience. Such technologies enable customers to interact with a brand’s offerings in a visually immersive manner via 360-degree video, 2D/3D configuration, and visual search.
· Artificial Intelligence (AI), which primarily includes advanced analysis and logic-based techniques like machine learning to interpret customer behaviors, holds a center stage in the eCommerce industry’s evolution. It plays a significant role in transforming the eCommerce industry, and AI is set to go into turbo drive to develop a customer-centric experience through product recommendation, content personalization, automated price management fraud detection, natural language processing, web storefronts, and shopping carts, customer segmentation and video recognition.
· CRM eCommerce Integration has come up as a game-changer for both B2B and B2C companies. It enables online retailers to ensure a better customer experience (CX) through integrated eCommerce CRM (customer relationship management) systems that provide a central location for vast unstructured customer data. This synchronized data can be further utilized for improved inventory planning and forecasting, order fulfillment, and timely communication that will improve business efficiency.
· Progressive Web Apps (PWAs) have emerged as a necessity for businesses aiming for a highly engaging shopping experience. PWAs are interactive web applications that are designed to directly access emerging web browser APIs, features, and functionalities along with a traditional progressive enhancement strategy. Such custom apps can be built by any reliable custom eCommerce application development Services partner using standard web technologies like HTML, CSS, and JavaScript. PWAs are well-embraced by online retailers who intend to attain a native app-like user experience to cross-platform web applications.
· eCommerce Cloud integration is one trend that has come to stay in 2021, will remain that way for years to come, and continue to reshape the eCommerce industry. eCommerce companies are adopting cloud integration as both platform-as-a-service and infrastructure-as-a-service to leverage many benefits, including business efficiency, increased productivity, cost reduction, mitigate risk, scalable architecture, higher storage space, agility gains, improved insight, and performance, as well as streamlined operations.
· Headless Commerce Architecture is the new normal and will be on the rise in a post-COVID world. It can be explained as any eCommerce application and website with a separate front-end and back-end system. One hallmark of the headless commerce platform is that there is no need for any pre-designed storefront, and it runs on APIs, experienced managers, and Mulesoft tools. Here are some key benefits why enterprises are switching to headless commerce — total ownership over site architecture, flexibility and adaptability, omnichannel GTMs, seamless integration, lower customer acquisition costs, and fast websites/apps.
For businesses, transitioning to the next normal — that is, new technologies, improved user experience, data architecture, launching a responsive eCommerce website, virtualization, mobility, custom software application development, or cloud infrastructure, can be the most common stumbling blocks. Choosing the right custom eCommerce website development company is a vital key enabling both B2B and B2C businesses to diversify their go-to-market strategies, leverage different emerging new technologies in the right manner, and provide a unified experience throughout the customer’s journey.
